8 minutes read
After more than a decade of sporting and financial turmoil, Newcastle — now rebranded as Newcastle Red Bulls may finally be starting to see light at the end of the tunnel as the club enters a new era. Taken over in the summer of 2025 by Austrian energy drink giant Red Bull, the club has changed its name, its scale… and above all, its ambitions. Backed by unprecedented resources, the Kingston Park outfit have embarked on a wide-ranging overhaul of their playing squad. Bottom of the Premiership this season, can Newcastle realistically hope for a swift revival? Between targeted recruitment, a medium-term vision and a gradual return to the European stage, the club are attempting to rebuild step by step.